Human Behavior Analysis
The core of my work is understanding human behavior on digital platforms: the factors that drive consumer decisions in Facebook-based commerce (F-commerce), how readers engage with online news, how sentiment and personality cues form around public figures on Twitter, and how users protect or expose themselves on social networks.
Guiding questions
- Which factors most influence consumer behavior in social commerce?
- What reading patterns characterize online news audiences?
- How do sentiment and personality traits surface in social media discourse?
Related publications · 8
- Analyzing Consumer Behavior in the Context of Online Social Media MarketingIJMADA · 2026
- Fair Use Policies of Digital Contents: Some Observations and RecommendationsACM · 2025
- A Heuristic Approach for Analyzing Some Reading Behaviors of Online News Viewers Using RF and KNNSpringer · 2022
- Exploration of Online Fake News Through Machine Learning and Sentiment AnalysesSpringer · 2022
- Inductions of Usernames’ Strengths in Reducing Invasions on Social Networking Sites (SNSs)Springer · 2021